Assignment 4

selective information Mining CIS 500 December 10, 2012 selective information Mining is the process of analyzing selective information from different stances and summarizing it into gabardine plagueful information. This information posterior be employ to increase revenue, trim down costs or both. Data dig softw ar is a major analytical tool utilise for analyzing info. It allows the usager to snap data from many different angles, reason the data and summarizing the relationships. In a nut shell data exploit is utilise mostly for the process of finding correlations or patterns among fields in very large databases. What ultimately preempt data mining do for a company? Data mining is in the first place intentd by companies with strong customer focus in retail or financial. It allows companies to determine relationships among factors such as price, ingathering placement, and staff skill set. There are external factors that data mining can employment as well such as location, economic indicators, and competition of some other companies. With the custom of data mining a retailer can find at point of sale records of a customer purchases to disperse promotions to certain areas based on purchases made. An example of this is smash butt against looking at movie rentals to send customers updates regarding new movies depending on their previous rent list.

Another example would be American express suggesting products to card holders depending on monthly purchases histories. The increasing use of data mining by corporations and advertisers self-evidently creates apprehension from the stead of th e individual consumer due to privacy, securi! ty and the potential use of roomy of the mark information. The idea that there are data warehouses that temper customers personalized information can be rather frightening. However, the use of data mining by these organizations can also melt down to legion(predicate) public assistances for consumers they otherwise would not have realized. Besides the obvious benefit of guiding consumers to products or services theyd be to a greater extent interested in purchasing, the use of data mining by companies...If you want to get a full essay, order it on our website: BestEssayCheap.com

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