Case Study

Question 1: What are the forms of competitive advantage that contributed to the achiever of the organisation in the case? Before the encyclopaedism of IBMs PC division in May 2005, Lenovo was not swell known in the global marketplace and all of its clear sales were from China. After the acquisition, Lenovo utilise its low-cost manufacturing clout to mo IBMs ailing operations around and leverage on IBM soft touch existing global distribution networks to stretch out globally. Lenovo alike habituate IBMs global sales competency and international watchfulness expertise to achieve more result differentiation and send building. Lenovo allied with IBM to provide a full-of-the-moon range of solutions to customers ranging from small-medium enterprises to prominent corporations. They also used two duty seats known as relationship model and the transactional model. The relationship model would cater to the upper end of its business, with more emphasis on direct chang e to large corporations the transactional model would generate market demand among the SME meeting and individual customers. To improve its US sales, the new-fashioned Lenovo repackage computer products exchange to Chinese consumers so that they would appeal to the US market, which had different designs and colouration preferences.

To create global brand awareness, Lenovo began to urge on its profile by enlisting celebrity help, Brazilian footballer, Ronaldinho and also sign deals such as the Williams Formula One race-car team in Europe. Lenovo restructured the confederation by hiring a new CEO, William Amelio, a former executive w ith Dell. Question 2: Describe separatel! y level of the strategies used and how they contributed to the organisations competitive advantage. using corporate- level strategy, Lenovo prepare created value through related diversification by acquisition of IBMs PC division. With related diversification, they end leverage effect competencies of one another to survive and attain in a competitive PC market. They also make a naiant relationship to...If you want to get a full essay, station it on our website: BestEssayCheap.com

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