Marketing segmentaion for the hummer suv

The warmer Table of Contents Introduction Market section AIM General and Segmentation Issues Decision and Opinion This display case present the current military machine position of the Hummer jeep originally designed for the military and the sore noncombatant vehicle H2 Hummer. Trying to find some marketing strategies to friend the new hummer H2 to raise its sales and front the contestation in the market from so many polar SUVs companies. near recommendations are given by the end of the study. Hummer is a jeep-type vehicle, designed with stipulationific characteristics to meet the needs of the US military. The spec of the hummer H1 does not exist in any of the commercialised SUVs. the hummer is produced by the AM General which its predecessor companies regain been leaders in the design and manufacture of light and fair duty trucks, since the company entered the civilian market AM vest all the marketing and distribution responsibilities to the GM. The com pany has been bought and sold and renamed many times over the history. The hummer history return to 1979 when AM general entered in a competition to design a high-mobility multipurpose wheeled vehicle meets the standards of the us army.

The hummer has a unique design features, independent suspension for all quartette wheels, designed by a way with a antiseptic distributed weight to keep the center of gravity low to entertain the truck from tipping over, be able to climb 60 dear stop grade without bogging down as well as brood a 40 degree side dip with stability while carrying 2-ton payload. The production o f the hummer began in 1983 and since then t! he AM general has sold 110,000 hummer. So the development of the hummer was a collaboration between one type of guest the military and the AM General. The AM General entered the Civilian vehicle... If you indirect request to protrude a full essay, order it on our website: BestEssayCheap.com

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