Integrated Marketing Communications Paper On Levi's Jeans

Ginger Lewis Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN creative activity This offer is an examination of the integrated marketing communications system of Levi Strauss &type A; Co. The IMC being study is their Make Them Your give birth publicity that began on July 25, 2000 and runs through May 2001. There be several elements of this packaging that will be analyzed and studied in this narration. This report begins by analyzing the documentals of the promotion, identifying the target market, and talk abouting the elements of this plan. It will then briefly discuss the timing, costing and implementing of the promotion. Finally, it will rarity by discussing the provisions do by Levi Strauss & Co. for receiving feedback. OBJECTIVES any promotional plan begins by identifying the objectives that are to be complete by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing info is the first. In the p rint media, in that respect is a itemisation of department stores where Levis® are sold. At the end of the broadcast commercials, the sack up address of the company is listed. In two of these forms of media, the style of jeans that the molding is wearing is also listed. The second objective is to increase demand.

Levis® is difficult to increase demand by viewing consumers that one raise be calm and comfortable in their pair of Levis® check off jeans. Next is the objective of differentiating a product. This promotion accomplishes this task by modeling Levis® exclusive styles such as 518 Super low Boot distinguish Jeans and 560 Loose St! raight Jeans. A consumer would non be able to beget these styles in any other brand. This plan also aspires to evince the products value from a well-disposed standpoint. It communicates that these jeans are the perfect mental home for displaying ones unique style musical composition also creating a good... If you want to get a well(p) essay, order it on our website: BestEssayCheap.com

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