Integrated Marketin Communications

Integrated Marketing CommunicationsUsing the APIC MODEL (ANALYSIS , PLANNING , IMPLEMENTATION , maintain (Kotler , 1999 , comment on the positioning you might choose for the take speck (Mercedes Motorcycles ) and the relationship betwixt possible tar reveal markets and objectivesI . stead of Mercedes Motorcycles will be base on the tone of cordial map . The aim is to locate brand in the customers minds everywhere other brands in terms of product attributes and technical benefits The relationships between target markets are based on brand lore and self physique of consumers . Consumers of diverse target markets take account a br spirit of liberty and independence , a understanding of belonging and prestige self-fulfillment and excitement , reserve and singular imageII . - To check objectives , motorcycles will be p ositioned globally in a bi-polar personal manner utilizing high-tech and high-touch approaches- Mercedes Motorcycles will expose the brand as a symbol of a particular proposition global market-gardening which illustrates a high status for three socio-economic groups- coevals Y is a one of the possible target markets which determine modality , comfort and convenience- Brand positioning will be based on advanced engineering and modern externalise which blends in with the decor . Mercedes Motorcycles combines state-of-the-art technical performance with a fashion by virtue of their performance and elegant stylingIII .

In to meet market ing objectives , Mercedes will require- Exte! nding the company s product grapevine and increase number of technological modifications- Customization process- Unique brand image (a deal ) and selling proposition for C1 group- Unique brand meaning sympathetic to every consumer (Brake et al 1995IV . Control should be the last measuring . This is an important part of positioning strategy because the pith whitethorn not get through to the intended receiver role . as well as , the message whitethorn overhaul male consumers , but may not induce the recipient to buy , or it stomach be impaired by competitive advertising (Johnson , Scholes , 1998T , pusher , D . M , and pram , T (1995 . Doing Business internationally . Burr Ridge , IL : Irwin ProfessionalJohnson , G , Scholes , K (1998 .Exploring unified Strategy . Hemel Hempstead : Prentice signa ?O ?O , Planning , slaying , and Control Prentice Hall College DivPAGEPAGE 2Integrated Marketing Communications...If you want to get a full essay, place it on our website: BestEssayCheap.com

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