The Role Of Research, Technology Transfer, And Non-Core...

and investigators can become overvalued at the expense of more solid investigations. But in the realms of research, technology transfer, and non-core education, that universities have generally been more aware of the potential conflict with their traditional values. Overall Bok is quite skeptical of the promise of non-core education as a revenue generator for major universities and is basically afraid that these areas of revenue enhancement will go the way of athletics, becoming so ingrained into institutional practice that there is no way to govern them within the framework of such value. He noted that â€Å"all the brave talk of rendering residential campuses obsolete seems definitely premature† (p. ) but after reading Chapter 5 I believe†¦show more content†¦Having summarized the most likely areas of commercialization on campus, Bok spends the second half of the book explaining why and how the process leads to damaging consequences for many schools, and suggests how to avoid them. Bok lists three main dangers of commercialization: undermining academic values, damaging the academic community, and risks to institutional and professional reputations. Curriculum, he says, should be shaped by faculty, and not influenced unduly by political sentiment, powerful regents, or wealthy donors. The profit motive shifts this focus from supplying the best learning experience toward raising prices and cutting costs without losing customers. Such behavior sets the wrong example for students. Helping to develop virtue and build character have been central aims of education since the time of Plato and Aristotle. After years of neglect, universities everywhere have rediscovered the need to prepare their students to grapple with the moral dilemmas they will face in their personal and professional lives. In colleges and professional schools alike, courses on practical ethics are now a common feature of the curriculum (p. 109). He states in his book’s pre face, â€Å"I worry that commercialization may be changing the nature of academic institutions in ways we will come to regret. By trying so hard toShow MoreRelatedEssay on The Five Phases of a LPO Relationship1662 Words   |  7 PagesThe Five Phases of a LPO Relationship A new model of legal outsourcing is radically reshaping the role of different business functions such as human resources and call centers. Combining the benefits of cost reduction and process re-engineering, the LPO model maximizes ROI at an accelerated rate. A systematic planning and execution framework helps deliver the expected value. Your board says we have to keep containing costs. Or we must become more competitive. Or we must increase the performanceRead MoreUse Of Artificial Intelligence For Marketing And Branding Of Its Products Essay946 Words   |  4 Pages1. a) Apple- Apple is a company that rarely follows the innovations of its competitors. 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Piaget traced his constructivist roots to Kant but PiagetRead MoreIntroduction And Design Of The Study3388 Words   |  14 PagesOver the last few decades information technology has played an important role in Indian economy. It has affected all the industries especially the banking industry and has provided a way for the banks to differentiate their products and services. The traditional way of financial services delivered to customers called the branch based operations which had been used by the banks for more than 200 years, has been replaced by the advent of multiple technol ogies and application. For instance, AutomatedRead MoreIntroduction And Design Of The Study3388 Words   |  14 PagesOver the last few decades information technology has played an important role in Indian economy. It has affected all the industries especially the banking industry and has provided a way for the banks to differentiate their products and services. The traditional way of financial services delivered to customers called the branch based operations which had been used by the banks for more than 200 years, has been replaced by the advent of multiple technologies and application. For instance, AutomatedRead MoreEssay on Technology in the Classroom: Elluminate Live1681 Words   |  7 PagesElluminate Live The VLE teacher technology tool selected is Elluminate Live. This technology is easy to use, flexible and a very effective tool for online learning. In utilizing synchronous learning, the student will feel less isolated and more motivated to participate. There will be contact with both the facilitator and other students. Elluminate Live is used in real-time and functions within a collaborative environment supported through demonstration. Participants have access to many featuresRead MoreCultural Implications of Transfer of Hr Practices in Mncs5373 Words   |  22 PagesTransfer of Human Resource Management Practices in Multinational Corporations: A Perspective Authors Dr. Daleep Parimoo Associate Professor, School of Business Studies Sharda University, Greater Noida, U.P daleep.parimoo@sharda.ac.in Ms. Fehmina Khalique Research Scholar at Sharda University and Visiting Faculty At Global Institute of Information Technology Greater Noida, U.P fehminas@hotmail.com Abstract: With the advent of globalization and liberalization, the

Censorship or Responsibility Which is the Lesser of Two...

What If the entertainment that people indulged in was suddenly taken away in a flash and replaced by what the government believes is more appropriate? Government censorship is a hot topic that has surfaced once again. Many citizens of the country believe that the government should get involved in the censoring of video games, because many crimes committed by youths have been linked to violent video games, or so it seems. The truth is that there has never been any case declaring that there is a link between the two. Government censorship is not the answer to solving this problem. Although, the opposition does have a valid point: children shouldn’t be allowed to purchase games that they are not old enough to understand on an emotional and†¦show more content†¦Censorship is an extreme solution for an issue like this. Censorship is the act of someone supervising the manners or morality of others (Coleman). Morality is all opinionated though, just like people’s view s on videogames. Many adults would most likely care less if games were censored because they had no interest in them in the first place. On the other hand, there is an abundance of adults who enjoy games on a regular basis. It is in supporters of game censorship’s opinions that censoring mature content of games will protect their children from the game. In a way though, it is sometimes the parents fault if their children play it anyway. It’s illegal for stores to sell adult games to minors (ESRB). Therefore if a child is playing an adult game, then it is possible that the child’s parent is the one who accidentally bought it for them. If this is the case, then the game developers are not at fault, but rather the parent is for buying it in the first place. The censorship of games is an idea that will remove many citizens’ rights to freedom of choice and expression. If a game developer wants to make a violent game intended for an adult audience, then they sh ould be allowed to do so. 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How to Write an Illustrative Essay - the Story

How to Write an Illustrative Essay - the Story What How to Write an Illustrative Essay Is - and What it Is Not The trick is to choose a topic that you can argue for or against its existence. Stem cell research is indispensable to advancement in medicine and treatment of several diseases and conditions. Those examples are essentially utilized to represent your point of view regarding the issue. Get the Scoop on How to Write an Illustrative Essay Before You're Too Late Unlike other more formal essays, illustration essays provide the writer a chance to express and elaborate on a. Specialty of this kind of paper is, it uses a lot of examples to spell out the main. Such a paper is normally called the example essay as you would use a good deal of examples and illustrations to demonstrate your thoughts and explain them to your readers. A common format needs to be followed as you are writing an illustration essay. Should you pick something interesting which you can find illustratio n essay format. On-line illustration essay is supported by concrete and offer interesting that you are able to find illustration essay. Normally, the introduction includes a lead-in and a thesis statement. Composing lots of writing and as soon as you can find illustration essay uses examples. Who Else Wants to Learn About How to Write an Illustrative Essay? Furthermore, a personal statement isn't a bit of academic writing. Therefore, many students and employees decide to obtain inexpensive essay rather than writing it themselves. Think about this procedure as only an artist doing his job. The outline is the fundamental structure and road map which you will utilize to organize your thoughts and give a correct shape to your paper. Illustration key is to choose an illustration that one may argue for or against its existence. Learn how to compose an illustration is most likely one of the simplest forms of smoking. Since illustration requires the use of certain examples to support an overall t ime, you will want to look at how you are going to offer support for the American symbols that you select. You're able to use a hyperlink or quotation to find out more. From time to time, instead of presenting facts, you may use a story to validate your point in one of the paragraphs. Lastly, the previous sentence of the introduction paragraph ought to be the thesis statement. It can be difficult to use a productive evidence. The solution needs to be proper and feasible. You do not have to be concerned about your personal details that may be viewed, as we handle the matter on a safe network. Need help you wish to show, writing service. Additionally, a customer may ask the writer to submit part of the job for review and, if needed, ask her or him to make corrections. What Is So Fascinating About How to Write an Illustrative Essay? It is possible to also read your essay to other individuals to receive their feedback. Put simply, it illustrates or demonstrates an idea or so mething about the topic through the usage of examples. There are a few transitional phrases and words you may utilize to present the evidence. Thus, it's useful to have a whole list of words and phrases it's possible to apply to present every bit of evidence. Among other kinds of essays, it is among the simplest to write. This article suggests fifteen questions you are able to concentrate on in your essay. Once you are finished with your research on the subject of your interest, develop a step-by-step instruction on another paper. You're able to use expert written papers and higher quality examples to comprehend the style, approach and tone you want to adopt in your paper. The Key to Successful How to Write an Illustrative Essay If you are working to start with illustration is supplying a good, and beliefs. If you bear in mind the subject regarding your readers, you will raise your likelihood of producing an effective illustration paper. A very long narrative about your i ndividual feelings about winter may appear relevant to the topic, but it doesn't prove that the majority of people hibernate. You can begin with a particular person and go on telling his achievements and contribution to the society in the principal body and wind up with the largest contribution he could have made towards the humanity. An illustration essay is utilised to show your point by way of examples. Discover what topic will be interesting that you write about. When possible, it's a fantastic notion to provide examples that illustrate various angles on the subject. You need to have a definite idea about what you wish to say if you would like to be in a position to support it. Make sure to wholly explain all the examples you're using. You then need to continue to supply examples and certificates that will support your dissertation, based on how they're categorized. Do not be hesitant to utilize it. At precisely the same time examples ought to be reasonable. The Bene fits of How to Write an Illustrative Essay Additionally, the essay can be called an example. You can also use a blend of real, hypothetical and typical examples to generate your essay more capturing and remarkable. While any rhetorical devices utilized in your essay will elevate the caliber of your writing and strengthen your argument, there are a few that work particularly well with the intention of the personal statement. Once you choose this issue and paper format, you will need to create an outline. One of the greatest approaches to make certain you compose an illustrative essay properly is to acquire a great example. Writing an illustration essay is not a really tough task if you remember the principles of writing a good essay. It is easier than you think. Creating an illustration essay is simpler than you would like to compose an illustration essay.

Customer Perceived Value free essay sample

Customer Perceived Value – A Literature Review Introduction The concept of value exists back from the days where people begun engaging in exchange activities, however, it was only recently when both academics and practitioners realised the importance of delivering superior value to customers in order to achieve competitive advantage (Ulaga and Chacour, 2001; Khalifa, 2004; Lindgreen and Wynstra, 2005; Hansen et al. ,2008). In the following section, a literature review upon the issue of customer perceived value will be performed by looking at the key theories developed in an attempt to address this topic. Literature Review There have been various different contributions when it comes down on defining customer perceived value. For example, some academics tend to look upon the issue of creating value from a functional point of view whereas some others prefer to focus mainly on the monetary value of the equation. Nevertheless, despite the relative differences that exist within the various definitions one can identify common grounds between them such as the importance of competition, the multiple components of value and the subjectivity of value perceptions (Eggert and Ulaga, 2002). Broadly speaking, customer perceived value is the difference between the total perceived benefits such as product, service, personnel and image values; and the total perceived costs such as monetary, time, energy and psychic costs (Lapierre, 2000; Kotler and Keller, 2006; McDougall and Levesque, 2000). CPV=Total Benefits (product, service, personnel, image)Total Costs (monetary, time, energy, psychic) The evolving literature on customer perceived value is concerned with theory and methods of adding value to the customer either by attempting to enhance some, or if possible all of the elements of the perceived benefits shown above; or by trying to reduce the perceived costs of the equation. The different contributions on the attempt of defining customer perceived value hat was mentioned earlier on concerns both academics and practitioners; each one of them focusing on different elements of the equation, while acknowledging the existence of the rest of the elements. Customer Perceived Value: a focus on Personnel, Time, Energy and Psychic elements of the equation Most academics acknowledge the shift in marketing from a purely transactional to a more of a relationship one (Hollensen, 2010; Gronroos, 2004; Ravald and Gronroos, 1996; Ulaga and Chacour, 2001). As a consequence, some major contributors on the literature of customer perceived value engage upon the issue of value from a relationship point of view. In particular, while acknowledging major elements of the customer’s perceived value equation such as the product quality and features for instance, the focus from a relationship approach falls mainly upon the elements of personnel, time, energy and psychic. Customer’s perceived value from such an approach may be enchanted by training our personnel to engage in effective close relationships with customers; before, during and after each transaction in order to enchant positively their experience of acquiring a product or service. At the same time, this creates opportunities for long term relationships which would consequently, if handled well, develop customer loyalty and reduce the perceived costs of customers by eliminating psychic costs such as their perceived risk of acquiring new products or services; or by reducing time and energy efforts of searching for alternatives. As a result from the above, long term relationships of suppliers with customers is considered to be a key in reinforcing customers perceived value and consequently achieve competitive advantage (Ravald and Gronroos, 1996; Woodruff et al. , 1997; Gronroos, 2004; Lindgreen and Wynstra, 2005). Customer Perceived Value: a focus on Product and Service elements of the equation While acknowledging the contribution and importance of a relationship approach and its effect on customer’s perceived value, some academics draw their attention on product and service quality elements through the so alled total quality management (Kotler and Keller, 2006). More specifically, there have been strong arguments based on extensive research which support the theory that factors affecting product and service quality are indirectly affecting customer’s perceived value and are therefore positively related and extremely important in enhancing the value equation (Groth and Dye, 1999; Heinonen, 200 4; Yu and Fang, 2009; Jayawardhena, 2010). On the other hand, there has been criticism on the above argument of product and service quality models, arguing that elements of extreme importance such as the customer’s perception of costs and price have not been taken into account while evaluating total customer’s perceived value (Ravald and Gronroos, 1996; Ulaga and Chacour, 2001). Customer Perceived Value: a focus on the element of Image In addition to the above literature on customers perceived value, important contributions have been added to the topic by drawing our attention at the element of image on the value equation. The corporate image, the brand of an organisation and its reputation in general offer unique propositions to a product or service and consequently, customer’s perceived value is high and are therefore willing to pay extra even if the features or quality of these unique products or services do not support the price paid (Hansen et al. 2008; Yu and Fang, 2009). However, the above argument has been severely criticised for not taking into account basic principles of different perceptions of needs and wants from individual to individual. This takes us back on the famous pyramid of Maslow’s hierarchy of needs, identifying that each individual has different needs and wants that need to be satisfied and that individuals are not homogeneous; therefore each customer perceive different values within the same product or service (Ulaga and Chacour, 2001; Yu and Fang 2009). For example, an individual that is interested in fulfilling esteem and self-actualisation needs would most probably be willing to pay the extra costs for acquiring a Rolex watch, whereas a customer looking to fulfil most basic needs would be equally satisfied by acquiring a much cheaper watch in order to be able and keep track of the time. Consequently, it becomes evident from this example that the customer’s perception of value for the Rolex watch differs from one individual to nother. The former’s perceived benefits of acquiring the Rolex watch exceeds the perceived costs because he/she attempts to satisfy esteem and self actualisation needs and therefore the value of this product is high; whereas the latter’s perceived benefits of acquiring the same watch are inferior to his/her perceived costs because he/she is only looking to satisfy basic needs and consequently, the perceived value for the exact same watch in this case is negative. Conclusion Drawing on a conclusion from the above literature that has emerged in respect to the customer’s perceived value, one can identify clearly that the arguments put forward are not substitutes to each other, on the contrary, all the different approaches are complementing one another in order to help both practitioners and academics explore the full potential of the multiple components of value. Having said that, bearing in mind the empowerment of the customer throughout the years (CIM, 2007), customers are now in control of marketing and the market world is constantly shaping according to their expectations. Therefore, according to my personal opinion and based on Gronroos and other academics’ contribution in relationship marketing; I am deeply convinced that we need to draw our attention in building effective long term relationships with customers in order to help us forecast their expectations and be able to enhance their perceived value of a product or service effectively and efficiently, without taking important elements such as quality and features out of the equation. REFERENCES CIM, (2007), â€Å"Tomorrow’s word: Re-evaluating the role of marketing†, The Marketer Eggert, A. nd Ulaga, W. (2002), â€Å"Customer perceived value: a substitute for satisfaction in business markets? †, Journal of Business Industrial Marketing, Vol. 17, No. 2/3, pp. 107-118 Flint, D. J. , Woodruff, R. B. and Gardial, S. F. (1997), â€Å"Customer Value Change in Industrial Marketing Relationships: A Call for New Strategies and Research†, Industrial Marketing Management, Vol. 26, pp. 163-175 Gronroos, C. (2004), â€Å"The relationship marketing process: communication, interaction, dialogue, value†, Journal of Business Industrial Marketing, Vol. 9, No. 2, pp. 99-113 Groth, J. C. and Dye, R. T. (1999), â€Å"Service quality: perceived value, expectations, shortfalls and bonuses†, Managing Service Quality, Vol. 9, No. 4, pp. 274-285 Hansen, H. , Samuelsen, B. M. and Silseth, P. R. (2008), â€Å"Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation†, Industrial Marketing Management, Vol. 37, pp. 206-217 Heinonen, K. (2004), â€Å"Reconceptualizing customer perceived value: the value of time and place†, Managing Service Quality, Vol. 14, No. 2/3, pp. 05-215 Hollensen, S. (2010), â€Å"Marketing Management: A Relationship Approach†, 2nd ed. Edinburgh: FT Prentice Hall Jayawardhena, C. (2010), â€Å"The impact of service encounter quality in service evaluation: evi dence from a business-to-business context†, Journal of Business Industrial Marketing, Vol. .25, No. 5, pp. 338-348 Khalifa, A. S. (2004), â€Å"Customer value: a review of recent literature and an integrative configuration†, Management Decision, Vol. 42, No. 5, pp. 645-666 Kotler, P. and Keller, K. L. (2006), â€Å"Marketing Management†, 12th ed. New Jersey: Pearson Prentice Hall Lapierre, J. (2000), â€Å"Customer-perceived value in industrial contexts†, Journal of Business Industrial Marketing, Vol. 15, No. 2/3, pp. 122-140 Lindgreen, A. and Wynstra, F. (2005), â€Å"Value in business markets: What do we know? Where are we going? †, Industrial Marketing Management, Vol. 34, pp- 732-748 McDougall, G. H. G. and Levesque, T. (2000), â€Å"Customer satisfaction with services: putting perceived value into the equation†, Journal of Services Marketing, Vol. 14, No. 5, pp. 392-410 Ravald, A. and Gronroos, C. 1996), â€Å"The value concept and relationship marketing†, European Journal of Marketing, Vol. 30, No. 2, pp. 19-30 Ulaga, W. and Chacour, S. (2001), â€Å"Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation†, Industrial Marketing Management, Vol. 30, pp. 525-540 Yu, H. and Fang, W. (2009), â€Å"Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market†, Total Quality Management, Vol. 20, No. 11, pp. 1273-1285